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Retail manager (general)

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Summary of occupation

Retail managers oversee the running of shops, supermarkets and other retail outlets located all over WA. They manage the work of other staff, train new staff, organise and manage stock, displays and pricing, and may also undertake sales duties such as processing transactions and wrapping purchases. As the first port of call for any administrative matter they work with a variety of people, including staff, customers, suppliers and sales representatives, couriers and people from other businesses, as well as financial managers, advertisers and tradespeople.

ANZSCO description: Organises and controls the operations of a  retail trading establishment.
Alternative names: Retail Store Manager, Shop Manager, Store Manager, Team Manager
Specialisations: Newsagent, Snack Bar Manager
Job prospects: Good
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Knowledge, skills and attributes

Retail managers need:

  • people skills
  • clerical and administrative skills
  • organisational skills
  • the ability to act responsibly in a position of authority
  • motivation and dedication
  • leadership skills
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Working conditions

Retail managers work in a variety of retail outlets such as large franchise businesses that include supermarkets and department stores, through to boutiques and smaller single-outlet stores. They usually work indoors, although some may work in warehouses or outside, depending on where their stock is stored. They may work either full-time or part-time, and may work evenings or weekends. They are often required to work longer hours than the sales staff in their store.

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Salary details

On average, retail managers can expect to earn $ 1 144 per week ($59 483 per year), depending on the organisation they work for and their level of experience. As a retail manager develops their skills, their earning potential will generally increase.

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Tools and technologies

Retail managers use cash registers, computers, calculators and EFTPOS machines. They may need to be familiar with word processing or data management programmes. Depending on the type of retail outlet they work in they may also use equipment that measures stock.
They need to be highly familiar with the goods they sell and any related or accompanying products that enable their use.

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Education and training/entrance requirements

You can work as a retail manager without any formal qualifications and get training on the job. 

​You may improve your employment prospects if you complete a traineeship. The retail management traineeship usually takes 12 months to complete.

Related courses

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Apprenticeships and traineeships

As an apprentice or trainee, you enter into a formal training contract with an employer. You spend most of your time working and learning practical skills on the job and you spend some time undertaking structured training with a registered training provider of your choice. They will assess your skills and when you are competent in all areas, you will be awarded a nationally recognised qualification.

If you are still at school you can access an apprenticeship through your school. You generally start your school based apprenticeship by attending school three days a week, spending one day at a registered training organisation and one day at work. Talk to your school's VET Co-ordinator to start your training now through VET in Schools. If you get a full-time apprenticeship you can apply to leave school before reaching the school leaving age.

If you are no longer at school you can apply for an apprenticeship or traineeship and get paid while you learn and work.

Related apprenticeships

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Recognition of prior learning

If you think you already have some of the skills or competencies, obtained either through non-formal or informal learning, you may be able to gain credit through recognition of prior learning.

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