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Marketing specialist

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Summary of occupation

Marketing specialists promote their clients’ products and services. They respond to marketing opportunities by developing, coordinating and implementing plans for promoting and pricing their clients’ goods and services. Their work includes researching the market, drafting marketing audit reports, analysing consumer behaviors for specific markets, building client relationships, and forecasting the needs of the market and the client.

ANZSCO description: Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Alternative names: Marketing Consultant, Marketing Coordinator, Marketing Officer
Specialisations: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer
Job prospects: Good
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Knowledge, skills and attributes

A marketing officer needs:

  • the ability to analyse and interpret information
  • to be creative
  • good organisational and communication skills
  • the ability to work independently and as part of a team.
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Working conditions

Marketing specialists generally work in an office environment, however they may be expected to visit clients and potential customers. These workers may need to work evenings and on weekends to meet deadlines, and need to work with other specialists involved in the development and production of products and services.

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Salary details

On average, marketing specialists, classified under advertising and marketing professionals, can expect to earn between $1 250 and $1 499 per week ($65 000 and $77 999 per year), depending on the organisation they work for, and their level of experience. As a marketing specialist develops their skills, their earning potential will generally increase.   

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Tools and technologies

The tools a marketing specialist may use include computers and software suitable for writing reports and planning documents, email, contact management systems to keep track of clients' contact details.

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Education and training/entrance requirements

To become a marketing specialist you usually need to complete a degree in commerce or business, with a major in marketing. 

​Most universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.

Related courses

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Apprenticeships and traineeships

As an apprentice or trainee, you enter into a formal training contract with an employer. You spend most of your time working and learning practical skills on the job and you spend some time undertaking structured training with a registered training provider of your choice. They will assess your skills and when you are competent in all areas, you will be awarded a nationally recognised qualification.

If you are still at school you can access an apprenticeship through your school. You generally start your school based apprenticeship by attending school three days a week, spending one day at a registered training organisation and one day at work. Talk to your school's VET Co-ordinator to start your training now through VET in Schools. If you get a full-time apprenticeship you can apply to leave school before reaching the school leaving age.

If you are no longer at school you can apply for an apprenticeship or traineeship and get paid while you learn and work.

Related apprenticeships

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Recognition of prior learning

If you think you already have some of the skills or competencies, obtained either through non-formal or informal learning, you may be able to gain credit through recognition of prior learning.

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