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Market research analyst

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Summary of occupation

Market research analysts collect, process and analyse data to assist in the marketing of products and services. They conduct research on a topic, product or service using design surveys, questionnaires and other methods for obtaining data, and organising the dissemination and collection of these documents. They also supervise the staff who collect these documents. They may also conduct one-on-one interviews or focus groups, and undertake administrative tasks.

ANZSCO description: Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
Alternative names: Analyst, Market Researcher
Job prospects: Good
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Knowledge, skills and attributes

A market research analyst needs:

  • an interest in consumer behaviour
  • good listening skills
  • strong written communication skills
  • strong analytical, conceptual and reasoning skills
  • organisational, planning and time management skills
  • data entry skills.
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Working conditions

Market research analysts usually work in an office environment. They are often required to travel locally, interstate or overseas in order to meet with clients to conduct research, or to attend training or conferences. They usually work where there are large populations, such as cities so that they can gather as much data as possible, but may also be required to conduct research in regional areas from time to time. They may also conduct online market research, which may collect data from a wider cross-section of people. Market research analysts need to be familiar with both qualitative and quantitative research methods.

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Salary details

On average, market research analysts can expect to earn between $1 250 and $1 731 per week ($65 000 and $90 000 per year), depending on the organisation they work for, and their level of experience. As a market research analyst develop their skills, their earning potential will generally increase.

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Tools and technologies

Marketing research analysts use computers, and in particular specialist data analysis programs. They also use presentation software to create and deliver market research presentations to focus groups. They may also use whiteboards or other audio visual presentation media. They may also use audio or video equipment to record their one-on-one interviews or focus group sessions for further analysis.

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Education and training/entrance requirements

To become a market research analyst you usually need to obtain a degree in commerce or business, with a major in marketing. 

​Most universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.

Related courses

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Apprenticeships and traineeships

As an apprentice or trainee, you enter into a formal training contract with an employer. You spend most of your time working and learning practical skills on the job and you spend some time undertaking structured training with a registered training provider of your choice. They will assess your skills and when you are competent in all areas, you will be awarded a nationally recognised qualification.

If you are still at school you can access an apprenticeship through your school. You generally start your school based apprenticeship by attending school three days a week, spending one day at a registered training organisation and one day at work. Talk to your school's VET Co-ordinator to start your training now through VET in Schools. If you get a full-time apprenticeship you can apply to leave school before reaching the school leaving age.

If you are no longer at school you can apply for an apprenticeship or traineeship and get paid while you learn and work.

Related apprenticeships

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Recognition of prior learning

If you think you already have some of the skills or competencies, obtained either through non-formal or informal learning, you may be able to gain credit through recognition of prior learning.

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