Retail buyers are responsible for sourcing, selecting and purchasing goods to be sold by retail businesses. They research market trends and also watch what stock their competitors purchase. They plan sales targets and must predict future buying patterns. They source and develop relationships with suppliers, negotiate prices for goods, and plan, monitor and evaluate stock levels.
Retail buyers must have a good understanding of their customers to determine product ranges that best achieve commercial outcomes. They may also be involved in deciding how products are displayed and managing the image of the brand.